Conversation >> Pontification
I moderated a webinar yesterday for Focus Research that drew more than 500 attendees and more than 150 questions(!) during the Q&A. In addition to being a great deal of fun working with Dan...
View ArticleReal vs Faux ‘Influence’ and why Klout Matters
One of the more interesting (at least in my opinion) social startups in today’s market is Klout, who today announced an $8.5m round of funding from top-tier VCs Kleiner Perkins and Greycroft. While...
View ArticleTargeting Consumers with Klout
Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite...
View ArticleTwitter in a Teapot
Have you heard about Klout.com? I bet you have because the Twittersphere did what it does best when friend Esteban Kolsky brought our attention to an article in the Boston Globe about social scoring...
View ArticleWhat’s Your Customer Score?
I’ve been writing about Klout and the broader topic of social scoring for a while now, but after last week’s piece in the Boston Globe, the level of consumer awareness of the site has stepped up...
View ArticleEntering Marketing’s Golden Age
There’s a great Churchill quote, which I think applies to our long sojourn in the valley of social networking: Americans can always be counted on to do the right thing… after they have exhausted all...
View ArticleInfluence and Business
Last week I was on a vendor briefing call (social media monitoring and response) and the subject of influence and it’s use by business came up in the discussion. It started me thinking again about...
View ArticleThe Science of Influence
All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all...
View ArticleBlog Carnival: The ROI of Social Media is The CRV of Revenue Impact
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts...
View ArticleA Guide To Influence(rs) Chapter 1
Cardinal Richelieu, Influencer Extraordinaire What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu,...
View ArticleA Guide to Influence(rs): Chapter 2
Cardinal Richelieu, Influencer Extraordinaire I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form,...
View ArticleWhat color is your influence?
I read this week Klout “is evolving from a service that told you how much influence you had in terms of a numerical value, to a service that now tells you why you’re influential and how you can...
View ArticleLithium acquires Klout? Whatever for?
There is a story circulating that community platform and application provider Lithium, a CRM Watchlist 2014 (and previous years) winner is planning on acquiring so-called influence “measurer” Klout....
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